Overview
In September 2019, the UK Driver & Vehicle Licence Agency released new licence plates, including the number 69, which would apply to all cars registered in the second half of the year. The 69 licence plates provided a unique marketing opportunity for car dealerships and manufacturers. As a result, Carwow decided to create a sales campaign, focusing on the new licence plates as a creative opportunity.
Sale period
2nd - 16th September 2019.
The team
Product Marketing Designer (Me).
Head of Marketing.
Commercial Project Manager.
Commercial team.
Development team.
Data Analytics team.
Email Marketing team.
SEO Team.
PR Marketeer.
Social Media Marketeer.
My role: Lead Marketing Designer
I led the design and art direction for the sale campaign. In addition, I was responsible for producing new campaign creative to set the look & feel across all marketing channels, including the website, email templates, editorial content and social media. This involved cross-functional collaboration between all teams and working closely with the head of marketing.