Key results
• Over 90,000 new account sign-ups within the first 2 years of launch.
• 4.5 average rating on iOS & Google Play Store.
• 40+ Crypto-Fiat pairings supported on the app in response to customer requests.
• $39m assets under management.
Launch dates
MVP and Private Beta: December 2020
Public launch: January 2021
Overview
In early 2020, I joined Coinsquare to help the business design and launch its new cryptocurrency trading products. Then, in December 2020, we launched Quick Trade, a new mobile app available exclusively to Canadians on Android and iOS.
The team continues to iterate and improve the product to meet the growing demand of the crypto market's customers and regulatory requirements.
The team
The business assembled a cross-functional team to represent all stakeholders, including Design, Product, Development, Marketing, Operations, AML, Security, Treasury, and Client Success.
My role: Lead Product Designer
Oversee design for the App products, experiences and services that balance user needs, business objectives, and technical constraints, including managing external partners and client-agency relationships.
Lead, coach, and develop best practices within the design team. Fostering a culture of collaboration where each member feels empowered to bring new ideas forward, develop their craft, and continually raise the quality bar of the entire team.
Define the Design System, providing direction to the internal team and external agency partners to ensure best practices whilst implementing product design that scales.
Agile development: The product team continues to ship new features and updates to the app every two weeks.
